One Key Component – Three trends to Implement
Among the three rising trends of 2020, deriving from their impact on the product and service, it is quite reasonable to expect them to keep growing further and further. There is one common denominator within those trends as it repetitively plays an important role. And it is self-evidently the future of banking trends.
On-Going Digital Banking Transformation
The world’s been turning towards a more digitalization-focused future for more than a decade now. From mobile apps to developed user interfaces, many transactions are being operated via digital solutions. Also, contemporary technologies like AI, machine learning and deep learning have emerged to constitute opportunities for various scenarios within digital transformation. For example, being able to disburden many employees by introducing an AI-centred automation function certainly lies in the future of FIs.
Not only that, the global pandemic has pushed many institutions to carry their businesses out in a digital environment. Coordination and cooperation between middle offices and other branches of banks is a prerequisite for a well-functioning institution. Thus, improved internal communication and holistic monitoring options gained importance more than ever before. Therefore, obtaining a well-built interface is certainly on the to-do list for many institutions in 2021 within the boundaries of current digital channels.
Customer Experience, Big Data and Personalisation
The promise of customer experience got recently discovered and it’s undergoing a rapid popularization process. Neither individuals nor other formations like SMEs are treated as just minor pieces of a monetary transaction.
Tailor-made solutions are demanded more than ever since many FIs adopted a customer-centric approach. However, this is also quite difficult to acquire. So, there must be a helping hand for them to operate such detailed activities.
Enter Big Data and AI. Personal data collection has become the norm for a respectable amount of time. Luckily, AI is developed enough to mine those data accordingly and extract necessary information. This information is further used to enhance the user experience by personalised transactions.
As an illustration, when a SME applies for a loan, a well-built AI can form a personalised report by processing that SMEs big data. This way, both parties, the banking industry and the applicant themselves are disburdened from the heavy workload of juggling through countless documents. Not only that, the customers feel valued since special attention has been directed on them thanks to the AI and Big Data. This way, customer experience is enhanced further through the user-centered design.
Cyber Security for Financial Institutions
Although digitalization is appreciated as a positive factor within various financial institutions, it might also end up damaging FIs real-time. Since the network channels are exposed to attacks more than ever in connection with working from homes, cyber security matters became immensely important.
Contemporary routes like open banking are gaining recognizable importance, yet the threat of a digital attack is haunting everyone from central banks to credit unions. Plus, insurance companies have been struggling to adapt to this wave of digitalization. Thus, each institution has to come up with individually designed AI-focused solutions.